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Choupal Saagar App is your companion to know promotions, offers, celebrations, contests, activities, fresh arrivals, etc. at your nearest Choupal Saagar. ITC Choupal Saagar in Itarsi is a top company in the category Supermarkets, also known for Coconut Retailers, Betel Nut Retailers, Mixed Pickle Retailers. Independence day special , First ITC’s chain of rural malls chaupal sagar launched in village Rafiqganj in Sehore on August 15 two years.

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Contact us – You are choupwl to contact us. Working through the sanchalaks, ITC first pushed its own products, like salt, into the hinterland, and then invited others like Parachute and Philips to ride on this distribution chain. Now, how does the mall change this equation? Products unlimited The rural mall sells everything from fertilisers and hair oil to mixer-grinders and tractors This time around, ITC is hoping to capture the rural folks’ out-of-village shopping.

Vista Rooms at I.T.C Choupal Sagar Hotel, Dewas, Madhya Pradesh

It will wait and see how the malls are received. Costing another Rs 50, that would blow a hole in his economics.

That is because the building is actually a sprawling warehouse for storing the farm produce that ITC buys through its e-chaupals. The Choupal Haat is a unique platform developed through e-Choupal for active engagement with the rural audience in an exciting, accessible and pull-based environment. This is generating awareness, says the company’s deputy general manager, N.


Interarch’s exceptional abilities in turnkey design, manufacture, supply and execution of chuopal modular systems, enable it to provide fast and effective solutions to remote projects that require standardized, multiple, modular building execution. Extensive pre-activity is conducted with the support of the e-Choupal Sanchalak. We’re sorry, there are no rooms available on TripAdvisor.

Ergo, Philips plans to use the mall to showcase its entire range. Three sagwr malls followed over the next year or so-in Vidisha, Mandsaur and Mhow, near Indore.

Nice Hotel, Didn’t expect this from it but was surprised to see the amazing service they give. In the past two decades a lot of emphasis has been given to the technological cboupal in the agricultural sector, in order to raise the standard of living and the quality of the produce of farmers.

The main reasons for the success of the platform have been the involvement of local farmers and maintenance of the rural IT network by the corporate entity. If you find this information useful, please send us your feedback at: It is hard to get the more costly products, like energy-saving bulbs, placed in the village shops.

When completed, it will house a bank, a cafeteria, apart from an insurance office and a learning centre. Log in to get trip updates and message other travellers.


At an MRP of Rs 10 per bulb, that works out to Rs 2, and the company makes a gross margin of per cent on these. Hotel Regenta Central Indore. Today, Philips’ dealers in the 20,population villages supply to ITC, which sends a van to all its sanchalaks once every 15 days, dropping off their orders. From garments, cellphone handsets, watches, shoes, motorbikes, to fertilisers, pesticides, food processors and toiletries, the offerings are almost limitless.

Account Options Sign in. Have you been to Vista Rooms at I. Mind you, ITC has solved one of the biggest bugbears Indian rural marketers face. It is just a very sharply thought-out rural store.

CHAUPAL SAGAR – Unlocking rural markets

Over the years the sector has evolved using state of art technology and business models to make it commercially successful via public and private enterprises. And location is good if u are travelling as it in on Guests 1 room2 adults0 children Guests 1 2. Listen to Rajesh Nigodia. Click here to Contact Us. February 8,