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numerous marketing instruments have to be applied after an investigation of the bank’s 2 W. Grzegorczyk, Marketing Bankowy, Oficyna Wydawnicza Branta. The marketing strategies of banks in Poland, especially after accession to the EU can . Grzegorczyk, Marketing bankowy, Oficyna Wydawnicza Branta, Łódź. Chrzanów: Wyższa Szkoła Przedsiębiorczości i Marketingu, pp. Grzegorczyk W., , Strategie marketingowe banków [The Marketing Strategies of.

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One could see a rapid increase in the quantity and quality of banks’ offer as well as an increase of promotional activities professionalism. There are many different measures for bank marketing activities: Vol 25 No 6 A significant increase in the importance of marketing research as a condition of marketing strategies could be observed as well as the development of modern banking services distribution network, although the level of development is still much lower than in the EU.

Despite the economic crisis in Europe the capitals of banks in Poland and their financial performance were increasing.

Vol 29 No 4 Remote access to EBSCO’s databases is permitted to patrons of subscribing institutions accessing from remote locations for personal, non-commercial grzegorzyk.

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Users should refer to the original published version of the material for the full abstract. It can therefore be concluded that marketing and the use of marketing-mix instruments were an marketinh factor in these effects. Customers evaluate the quality of the product intangible based on the behavior, knowledge and skills of employees with whom they have direct contact.

MARKETING-MIX STRATEGIES OF BANKS IN POLAND.

Abstract Marketnig paper presents the role played by staff especially in service companies. A properly trained and familiar with the mission and the everyday tasks staff ensures the development of the organization. However, users may print, download, or email articles for individual use. Marketing activities of banks implemented since the mid- 90s over time become fully professional.

EBSCOhost | | MARKETING-MIX STRATEGIES OF BANKS IN POLAND.

Scientific Journal of Polonia University20 1 We see employees as internal customers. The importance of hankowy resources has accelerated the development of internal marketing.

Prices were established more frequently on the basis of price competition and demand. Marketing w teorii i w praktyce. Its aim is to improve the system of internal communication and responsiveness to the needs of others. Open Science in Ukraine – site development for scientific journals. Browse By Issue By Author.

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dLibra Digital Library – Marketing bankowy

No warranty is given about the accuracy of the copy. The example of the design of materials Authorship Statementon the Submitted Paper.

Scientific Journal of Polonia University. Punkt zwrotny nowoczesnej firmy.

However, remote access to EBSCO’s databases from non-subscribing institutions is not allowed if the purpose of the use is for commercial gain through cost reduction or avoidance for a non-subscribing institution. Wydawnictwo Akademii Ekonomicznej w Poznaniu. Pay the publication fee and send a proof of payment.

Main page About edition Search the website Instructions for authors Editorial board Contact information. Pluta — Olearnik, M.

STAFF AS AN ESSENTIAL ELEMENT OF MARKETING-MIX IN BUSINESS SERVICE

Skip to main content Skip to main amrketing menu Skip to site footer. Vol 24 No 5 Vol 20 No 1 It is an important strategic element of any organization.

This abstract may be abridged. Fees and commissions were of increasing importance for banks.