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Essentials of Global Marketing’ has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection . Trove: Find and get Australian resources. Books, images, historic newspapers, maps, archives and more. Find all the study resources for Global Marketing by Svend Hollensen.

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Pearson – Essentials of Global Marketing, 2/E – Svend Hollensen

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Your access to the Instructor Resource Centre has expired. Features Concise and manageable with an accessible structure that takes the reader through the entire international marketing planning process. Pearson Learning Solutions will partner with you to create a completely bespoke technology solution to your course’s specific requirements and needs.

Read about Durham University’s experience of creating a bespoke course eBook for their engineering students catalogue. Product and pricing decisions Table of contents Part 1 – The Decision to Internationalize 1. Alternative Versions are designed to give your students more value and flexibility by letting them choose the format of their text, from physical books to ebook versions.

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Essentials of Global Marketing : Svend Hollensen :

About the Author s Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. The political and economic environment 6. Global Marketing in the firm 2. You have selected a pack ISBN which is not available to order as an examination copy.

Some approaches to the choice of entry mode 9.

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Customise existing Pearson eLearning content to match the specific needs of your course. Part 3 – Market Entry Strategies 8. Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations.

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Essentials of Global Marketing

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Home Contact Us Help Free delivery worldwide. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, or also how it relates to real decisions around the world. Development of the firm’s international competitiveness 5. The international market selection process Part 3 – Market Entry Strategies 8.

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